
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Ken Kocienda
Kocienda, the engineer behind the iPhone keyboard, describes Apple’s product process as a long chain of demos, taste, and seven loose principles. The most concrete account of how Jobs-era Apple actually shipped.
About the author
Ken Kocienda spent fifteen years at Apple as a principal software engineer, working on Safari, the iPhone, and the iPad.