← All books

Creative Selection cover

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Ken Kocienda

Kocienda, the engineer behind the iPhone keyboard, describes Apple’s product process as a long chain of demos, taste, and seven loose principles. The most concrete account of how Jobs-era Apple actually shipped.

Buy on Amazon →

About the author

Ken Kocienda spent fifteen years at Apple as a principal software engineer, working on Safari, the iPhone, and the iPad.